Malfait - Go On

Malfait

When Malfait approached me to shoot a music video for his single “Go On”, he had one very specific visual in mind: traffic lights, symbolising the struggle of moving on after a break-up. Sometimes you get the green light and think all is well, only to be hit with a red and be stopped in your tracks.

Circular logo with text that reads 'ALL VIDEOS SHOT AND EDITED BY JAMES FRIDA' in blue font on a black background.
Text in a circle reading, "unless explicitly stated otherwise" on a black background.